POS Merchandising: Ocean Mist Farms

Ocean Mist Farms made the most of point-of-sale merchandising to ultimately get consumers to join its Artichoke Aficionados Club via a new mobile website.

• Point-of-sale materials, including paper “petals” placed in individual artichokes, instructed consumers to enter to win a cash sweepstakes.
• Quick response codes on each piece of POS material directed shoppers to a new mobile website where they could join the Artichoke Aficionados Club and enter to win a grand prize of $10,000.
• A supermarket display contest helped build excitement, and Ocean Mist Farms grew membership in

Register to view the full article

TAGS: SN Awards