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The power of disruptive product innovations

The power of disruptive product innovations

More than 2,000 new products will be introduced this year, and most will see their way into distribution through a retailer’s “one-in, one-out” mandate. The practice of de-listing one of the manufacturer’s SKUs in order to take on another happens nearly 98% of the time, meaning that of the 2,000+ new items introduced, only 40 or so will result in net distribution gains.

The “one-in, one-out” approach is not without merit, since new items typically face long odds of success. Reta

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