PREMIUM PET FOOD

This year got off to a shaky start for the pet food industry with the recall of 5,300 items and a consequent drop in dog and cat food sales. Now the industry is bouncing back and resurfacing with a different focus. Consumers who saw their favorite national brands and private-label lines pulled from shelves have turned to premium, natural and organic pet foods. Retailers, like 19-store D'Agostino,

This year got off to a shaky start for the pet food industry with the recall of 5,300 items and a consequent drop in dog and cat food sales.

Now the industry is bouncing back and resurfacing with a different focus.

Consumers who saw their favorite national brands and private-label lines pulled from shelves have turned to premium, natural and organic pet foods.

Retailers, like 19-store D'Agostino, have adjusted their product mix to accommodate the shift.

“We tho

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TAGS: Marketing