The Price Is Right

Two large ceiling danglers in the soda aisle at Waldbaum's Deer Park, N.Y., store last month touted a tempting deal: Buy three Coca-Cola multipacks for $11.99. Shoppers at the A&P banner could get the savings on 12 12-ounce cans, six 16.9-ounce bottles or eight 12-ounce bottles. An additional $15 purchase was required. While many consumers are forgoing CSDs in favor of healthier beverages, competitive

Two large ceiling danglers in the soda aisle at Waldbaum's Deer Park, N.Y., store last month touted a tempting deal: Buy three Coca-Cola multipacks for $11.99.

Shoppers at the A&P banner could get the savings on 12 12-ounce cans, six 16.9-ounce bottles or eight

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