Sales of private-label frozens are anything but cold.
Private First Class
Sales of private-label frozens are anything but cold. Store-brand frozen prepared food had the largest dollar and unit sales growth of all high-volume private-label categories, soaring 20% in dollars to $570 million and jumping 14% in units to 159 million, according to Nielsen data for the 52 weeks ending Dec. 1, 2007, compared to the prior 52 weeks. (Eggs were the No. 1 category in terms of dollar