Private Label: Behind the Report

Private label could be in store for big growth through 2016: $55 billion to be exact. Before that happens, the private-label landscape needs to change in several ways, including more emphasis from Wal-Mart; stronger emphasis from a new slate of retailers; and increased consumer acceptance, according to a study from consulting firm McKinsey & Co., released in partnership with the Grocery Manufacturers

Private label could be in store for big growth through 2016: $55 billion to be exact.

Register to view the full article