Private Label Grows in Volume

While private-label dollar growth historically has been driven by higher prices, unit sales are now growing as well, according to the Nielsen Co. Store-brand volume grew 3% in food, drug and mass channels (excluding Wal-Mart) for the 28 weeks ending Sept. 6. This contrasts to prior performance in which dollar share grew, while unit sales remained flat. Last summer, private label started

SCHAUMBURG, Ill. — While private-label dollar growth historically has been driven by higher prices, unit sales are now growing as well, according to the Nielsen Co.

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