Private-Label Growth Undergoes Slight ‘Correction’

NEW YORK Penetration of store brands in April fell to its lowest level since the economy collapsed in September 2008, but the dip is more of a correction than a long-term trend, predicted Tom Pirovano, director of industry insights for the Nielsen Co., speaking at the Citi Investment Research Food & Drug Conference here last week. According to Nielsen, store-brand unit share of total store sales at

NEW YORK — Penetration of store brands in April fell to its lowest level since the economy collapsed in September 2008, but the dip is more of a correction than a long-term trend, predicted Tom Pirovano, director of industry insights for the Nielsen Co., speaking at the Citi Investment Research Food & Drug Conference here last week.

According to Nielsen, store-brand unit share of total store sales at food, drug and mass retailers in April fell to just above 21% — the same p

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