Private Label Holds Untapped Potential for Supermarkets

CHICAGO - Private-label food and health and beauty care products hold tremendous untapped potential for supermarkets, according to a new study released by Information Resources Inc. last week. Researchers said that private label's overall share has remained stagnant over the past three years, at 16% of dollars. This in spite of the fact that more than two-thirds of low, medium and heavy private-label consumers consider these products as "excellent quality."

CHICAGO - Private-label food and health and beauty care products hold tremendous untapped potential for supermarkets, according to a new study released by Information Resources Inc. last week. Researchers said that private label‘s overall share has remained stagnant over the past three years, at 16% of dollars. This in spite of the fact that more than two-thirds of low, medium and heavy private-label consumers consider these products as “excellent quality.” To increase sales

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