Price has always been private label's strong point, though that might be less of a factor today than in the past. According to a new report from J.D. Power and Associates, consumers like private label even more if the retailer's name is omitted from the package.
“The consumers we tracked saw them more as a stand-alone brand, rather than a store brand,” said Janet Eden-Harris, vice president of J.D. Power's Web Intelligence Division.
Private-label products from Safeway, Trader