Private Label, Public Praise

Price has always been private label's strong point, though that might be less of a factor today than in the past. According to a new report from J.D. Power and Associates, consumers like private label even more if the retailer's name is omitted from the package. The consumers we tracked saw them more as a stand-alone brand, rather than a store brand, said Janet Eden-Harris, vice president of J.D.

Price has always been private label's strong point, though that might be less of a factor today than in the past. According to a new report from J.D. Power and Associates, consumers like private label even more if the retailer's name is omitted from the package.

“The consumers we tracked saw them more as a stand-alone brand, rather than a store brand,” said Janet Eden-Harris, vice president of J.D. Power's Web Intelligence Division.

Private-label products from Safeway, Trader

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