Private Label: Value Vintages

Private Label: Value Vintages

ALONG WITH MAKING A STATEMENT in the spirits category, private label is getting more attention in the wine department. One of the latest trends is growing retailer interest in or bargain-priced premium wine. The segment gained popularity in 2002 when Trader Joe's launched its private-label Charles Shaw wine. Since it sells for $1.99 at many locations, it earned the moniker Two-Buck Chuck. Now, other

ALONG WITH MAKING A STATEMENT in the spirits category, private label is getting more attention in the wine department.

One of the latest trends is growing retailer interest in “extreme-value,” or bargain-priced premium wine.

The segment gained popularity in 2002 when

Register to view the full article

Already a member? .