Private Label: What Shoppers Say

A strong majority (82%) of respondents to a new PLMA survey agreed that store brands are better than or as good as the national brands. An informal SN consumer poll of several Waldbaums shoppers on New York's Long Island produced similar results. Alice Rouse, a Dix Hills mother of twin boys, fills her pantry with America's Choice products. She does so not so much because of the economy, but simply

A strong majority (82%) of respondents to a new PLMA survey agreed that store brands are better than or as good as the national brands.

An informal SN consumer poll of several Waldbaums shoppers on New York's Long Island produced similar results.

Alice Rouse, a Dix Hills mother of twin boys, fills her pantry with America's Choice products. She does so not so much because of the economy, but simply because she feels the quality is comparable to national brands.

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