Product Innovation: Mars Chocolate North America

Product Innovation: Mars Chocolate North America

Research from Mars Chocolate North America indicates that Americans stick with their favorite chocolates 75% of the time, and make the balance of purchases for variety. A steady stream of inventive treats marketed under the M&M'S and Dove Brands is moving even improbable shoppers to the latter bucket.

• M&M'S Pretzel Chocolate Candies and Dove Promises are on SymphonyIRI Group's Rising Star list of 10 new consumables on their way to becoming top sellers.
• Better-for-you snacking trends have inspired extensions into new categories like salty snacks.
• Innovative flavor profiles, giftable items and seasonal displays boost incremental sales.

New and different foods stand out in any category, but even more so

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TAGS: SN Awards