Products Should Anticipate Future Trends

NEW YORK When launching new products, consumer goods manufacturers should not only tap into today's trends, but also predict future ones, food analyst Phil Lempert said during a webinar SN hosted last week. Just when we think we have something on target, the world changes, said Lempert, a contributing editor to SN. Consumer needs continually change and evolve. Lempert was the keynote speaker in the

NEW YORK — When launching new products, consumer goods manufacturers should not only tap into today's trends, but also predict future ones, food analyst Phil Lempert said during a webinar SN hosted last week.

“Just when we think we have something on target, the world changes,” said Lempert, a contributing editor to SN. “Consumer needs continually change and evolve.”

Lempert was the keynote speaker in the webinar, called “How to Pick a Winner: Why Some New

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