Publix Kicks Off Bold PL Promotion

LAKELAND, Fla. Publix Super Markets here is gearing up for its second Publix Brand Challenge, a buy-one, get-one-free promotion pitting Publix's private-label products against their national-brand counterparts. During five consecutive week-long promotions beginning this Thursday, shoppers who purchase one of three national-brand items designated for that week by Publix will receive the Publix-brand

LAKELAND, Fla. — Publix Super Markets here is gearing up for its second Publix Brand Challenge, a buy-one, get-one-free promotion pitting Publix's private-label products against their national-brand counterparts.

During five consecutive week-long promotions beginning this Thursday, shoppers who purchase one of three national-brand items designated for that week by Publix will receive the Publix-brand counterpart of the product for free.

The retailer ran a similar event

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TAGS: Marketing