RAISING THE BAR

In the race for snack supremacy, energy, nutrition, diet and granola bars are the hands-down favorites. Leading the pack are specialty varieties that target specific nutritional needs, leverage interesting flavor profiles and help consumers practice portion control, industry observers note. Other categories are showing slowing demand, but [bars are] the fastest-growing snack category, said Sheila

In the race for snack supremacy, energy, nutrition, diet and granola bars are the hands-down favorites.

Leading the pack are specialty varieties that target specific nutritional needs, leverage interesting flavor profiles and help consumers practice portion control, industry observers note.

“Other categories are showing slowing demand, but [bars are] the fastest-growing snack category,” said Sheila McCusker, editor of Information Resources Inc.'s Times and Trends report. “Ther

Register to view the full article

test - Advanced Registered User

Already a member? .