Reinventing soup for Millennials

Reinventing soup for Millennials

Global flavors and new convenience options give Gen Y a reason to warm up to soup

It wasn’t so long ago that canned soup was the ultimate in convenience.

“But transferring the product to a cooking vessel and cooking — maybe even having to add water — now takes too long,” said Mary Chapman, director of product innovation at research and consulting firm Technomic.

That’s especially true for Millennials. Demographically defined as those born between the early 1980s and the early 2000s, Millennials constitute 25% of the U.S. population. The group is powerfu

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Contact: Desiree Torres [email protected]

TAGS: Marketing
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