Report: Baking Ingredients to Heat Up in 2009

Sales of flour, shortening, oils and other baking supplies will rise in 2009 as more consumers cook from scratch instead of eating out, according to a just-released 2009 industry outlook from the Nielsen Co. This is just one of 20 trends Nielsen predicts will take form in 2009 in response to the economic downturn. Among other trends for 2009: National brands will offer innovative

SCHAUMBURG, Ill. — Sales of flour, shortening, oils and other baking supplies will rise in 2009 as more consumers cook from scratch instead of eating out, according to a just-released 2009 industry outlook from the Nielsen Co.

This is just one of 20 trends Nielsen predicts will take form in 2009 in response to the economic downturn.

Among other trends for 2009:

  • National brands will offer innovative packaging, unique flavors and additional health and wel

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