Report: Soup, Snack Bars Show Growth

General Mills may soon announce a wave of strategic initiatives, including a stronger focus on higher-margin products, a stockkeeping unit rationalization program and new product initiatives aimed at faster-growing pockets of ready-to-eat cereal growth, according to a new Goldman Sachs report.

NEW YORK — General Mills may soon announce a wave of strategic initiatives, including a stronger focus on higher-margin products, a stockkeeping unit rationalization program and new product initiatives aimed at faster-growing pockets of ready-to-eat cereal growth, according to a new Goldman Sachs report. Among other highlights of the report: For the 12-weeks ending May 19, food, drug and mass (excluding Wal-Mart) sales of Kellogg’s RTE cereals slipped 0.9% compared to the same period in 2006.

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: News