Report: Store Brands Taste Just as Good

YONKERS, N.Y. In blind tests conducted by Consumer Reports' trained tasters, three private-label foods were deemed tastier than their national brand counterparts, 19 tasted just as good and six tasted inferior to the national brands. Target's Archer Farms Chewy Soft Baked Cookies, Costco's Kirkland Signature Organic Medium Salsa, Wal-Mart's Great Value Whipped Topping and Great Value Au Gratin Potatoes

YONKERS, N.Y. — In blind tests conducted by Consumer Reports' trained tasters, three private-label foods were deemed tastier than their national brand counterparts, 19 tasted just as good and six tasted inferior to the national brands.

Target's Archer Farms Chewy Soft Baked Cookies, Costco's Kirkland Signature Organic Medium Salsa, Wal-Mart's Great Value Whipped Topping and Great Value Au Gratin Potatoes beat out similar offerings from Pepperidge Farm, Old El Paso, Betty

Register to view the full article