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Retailer-friendly new product introductions will drive net gains in distribution

Retailer-friendly new product introductions will drive net gains in distribution

During the Great Recession of 2007-2009 new product introductions declined significantly. But now, with the economy on the upswing, the number of new items is returning to normal levels. In fact, based on current trends, the number of new items introduced is likely to reach record levels. And rightly so since 60% of a CPG manufacturer’s growth

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