Retailers Back Label and Education Campaign

Retailers are contributing to a $50 million education campaign that will accompany a new, voluntary front-of-pack labeling system scheduled to appear on thousands of private-label and national brand products beginning next quarter, Food Marketing Institute spokeswoman Kathleen Thomas, told SN.

WASHINGTON — Retailers are contributing to a $50 million education campaign that will accompany a new, voluntary front-of-pack labeling system scheduled to appear on thousands of private-label and national brand products beginning next quarter, Food Marketing Institute spokeswoman Kathleen Thomas, told SN.

Designed by FMI in concert with the Grocery Manufacturers Association at the request of the Food and Drug Administration, the label is meant to present caloric informa

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