Retailers Give Warm Support to Frozens

Jewel-Osco, Safeway and Publix are hot when it comes to the coldest section of the supermarket. All three are among the 32 Gold and 46 Silver winners of the National Frozen & Refrigerated Foods Association's best ice cream and novelties display contest. About two dozen brands participated in the nine-week June/July promotion, designed to boost category sales during the summer months.

HARRISBURG, Pa. — Jewel-Osco, Safeway and Publix are hot when it comes to the coldest section of the supermarket.

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