ColdCoffeePromo.jpg Photos courtesy of PCC Natural Markets
Popular cold brew coffee is available in cans and bottles in PCC Natural Markets' grab-and-go section.

Retailers look to ready-to-drink for beverage boost

Supermarkets stocking cold-brewed coffee and kombucha to meet consumer demands

Retailers in search of a sales jolt need look no further than ready-to-drink (RTD) coffee and tea. With growing interest from consumers and an ever-expanding lineup of innovative offerings from manufacturers large and small, the two categories are driving strong sales in retail beverage cases.

RTD coffee, in particular, has seen dramatic growth over the past few years. What started with Starbucks’ and Pepsico’s Frappuccino 20 years ago has evolved into an array of manufact

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Contact: Desiree Torres [email protected]

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