Coffee is one of Haggenrsquos signature departments in its ldquoNorthwest Freshrdquo format Photo courtesy of Haggen Inc

Coffee is one of Haggen’s signature departments in its “Northwest Fresh” format. Photo courtesy of Haggen Inc.

Retailers, Manufacturers Collaborate on Trade Deals

Haggen and other retailers are showing how to collaborate with trading partners on mutually rewarding promotional and merchandising initiatives.

When Haggen Inc., a 29-store food retailer serving parts of Washington and Oregon, converted its first store in Bellevue, Wash., from the Top banner to Haggen: Northwest Fresh a year ago, the grand reopening attracted a cohort not necessarily associated with supermarket grand reopenings — about 200 of the chain’s suppliers.

Why so many suppliers? Because the repositioning of Haggen’s Top Food & Drug banner and its

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