Retailers See Benefits of Increased Vendor Collaboration

Food retailers and their vendors are taking collaboration to a new level that both sides are hoping will drive results at the shelf, according to presenters at Information Resources Inc.'s Reinventing CPG & Retail Summit here last week. Kroger Co., for example, is deepening its collaborative efforts by working with a select group of manufacturers to reinvent the in-store experience.

ORLANDO, Fla. — Food retailers and their vendors are taking collaboration to a new level that both sides are hoping will drive results at the shelf, according to presenters at Information Resources Inc.'s Reinventing CPG & Retail Summit here last week.

Kroger Co., for example, is deepening its collaborative efforts by working with a select group of manufacturers to reinvent the in-store experience.

“This will be an important ongoing initiative,” said Ken Fenyo, vice

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