Retailers Trust That Mothers Know Best

Wal-Mart is hoping to gain entrance into women's The sponsorship of expert tips on how to start a dinner co-op and peer advice about sharing child care are among the resources the retailer is hoping will gain it admittance into the support system that moms rely on to help get their job done. It's attempting to reach members of the demographic by sponsoring content on momtourage.com,

BENTONVILLE, Ark. — Wal-Mart is hoping to gain entrance into women's “momtourage.”

The sponsorship of expert tips on how to start a dinner co-op and peer advice about sharing child care are among the resources the retailer is hoping will gain it admittance into the support system that moms rely on to help get their job done.

It's attempting to reach members of the demographic by sponsoring content on momtourage.com, pa

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TAGS: Walmart