Retailers unveil first-time specialty food promotion

Retailers unveil first-time specialty food promotion

“This year we’re putting our foot on the accelerator regarding specialty foods. That’s what our customers want.” —JEFFREY BINDER, Kings/Balducci’s

A new specialty food promotion at retail aims to raise the profile of this fast-growing food segment, and it also may prove the time is right for a more coordinated industry branding approach.

Kings Food Markets, Morton Williams Supermarkets and FreshDirect – all companies that operate in the New York-New Jersey area – are the centerpieces of a test campaign driven by Specialty Food Association (SFA) this month. These retailers are pursuing merchandising and marketing programs u

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