Rising Waters

Bottled water is making a comeback. Just when tap water filtration systems and aluminum water bottles seemed like a safer bet for retailers, aggressive pricing brought the commoditized beverage back from the brink, with sales up 3.5% in 2010, according to Beverage Marketing Corp., New York. Just two years ago, unprecedented declines plagued all refreshment beverages. For the first time in decades,

Bottled water is making a comeback.

Just when tap water filtration systems and aluminum water bottles seemed like a safer bet for retailers, aggressive pricing brought the commoditized beverage back from the brink, with sales up 3.5% in 2010, according to Beverage Marketing Corp., New York.

Just two years ago, unprecedented declines plagued all refreshment beverages. For the first time in decades, overall consumption declined (it usually grows at least 1% with population incre

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