Roche Bros. Plays Up Regional Strengths

Rather than deciding between integrating or segregating natural and organic foods, Roche Bros. Supermarkets, Wellesley Hills, Mass., came up with a third alternative: positioning them at both ends of a center aisle, according to an executive with the chain. If you integrate a category like natural and organic, you sell more, but you don't get credit for it, Arthur Ackles, marketing director,

LAS VEGAS — Rather than deciding between integrating or segregating natural and organic foods, Roche Bros. Supermarkets, Wellesley Hills, Mass., came up with a third alternative: positioning them at both ends of a center aisle, according to an executive with the chain.

“If you integrate a category like natural and organic, you sell more, but you don't get credit for it,” Arthur Ackles, marketing director, explained. “And if you segregate, you may miss sales, because 85% of cust

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TAGS: Marketing