ROLL OUT THE RED CARPET

A leaner, meaner Center Store is emerging from the shadows of perimeter departments. A focus on nutrition, specialty store brands and localized assortments is bringing a whole new luster to the section, which is becoming the beneficiary of increased investment dollars. Home to the largest number of stockkeeping units most with seemingly endless ingredient lists the Center Store is also a major source

A leaner, meaner Center Store is emerging from the shadows of perimeter departments.

A focus on nutrition, specialty store brands and localized assortments is bringing a whole new luster to the section, which is becoming the beneficiary of increased investment dollars.

Home to the largest number of stockkeeping units — most with seemingly endless ingredient lists — the Center Store is also a major source of health and wellness confusion. Grocers can help consumers navigate the

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