SCHAUMBURG, Ill. — Sales of premium-priced rosé wines soared 45% in the past year, according to The Nielsen Co. "It used to be that pink wine meant white zinfandel or generic jug wines," said Nielsen's client service director Brian Lechner. "That is rapidly changing. The phenomenal growth in higher-priced rosé wine over the past year tells us that this segment is finding a sophisticated new audience." The sales increase makes $6 and over rosé wine one of the hottest emerging growth segments
Rosé Wine Sales Are Rosy
Sales of premium-priced rosé wines soared 45% in the past year, according to The Nielsen Co.