RTD Tea Sales Are Brisk After Demos

Whole Foods Market's Cherry Creek store is more than doubling its sales of iced teas marketed by the unit's ready-to-drink-tea share leader, Sweet Leaf Tea, with a series of sampling events hosted once or twice weekly. They're selling pretty darn well, Travis Brockavich, grocery team leader at the Whole Foods location, told SN. Since this January, weekly [incremental] sales are up $300,

DENVER — Whole Foods Market's Cherry Creek store here is more than doubling its sales of iced teas marketed by the unit's ready-to-drink-tea share leader, Sweet Leaf Tea, with a series of sampling events hosted once or twice weekly.

“They're selling pretty darn well,” Travis Brockavich, grocery team leader at the Whole Foods location, told SN. “Since this January, weekly [incremental] sales are up $300, on top of a base that's close to about $200,” when demos are hosted.

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TAGS: Marketing