Safeway Circles Savings

PLEASANTON, Calif. -- Safeway here is using a simple new method to highlight select weekly specials: It's circling them.

PLEASANTON, Calif. -- Safeway here is using a simple new method to highlight select weekly specials: It‘s circling them. The circled items are featured on in-store shelf tags and in weekly circulars. “Look for the circled products in this ad and in-store so you can save more on what you buy most,” this week‘s circulars read. About one dozen items were circled in last week‘s circular, including Gatorade, 32 ounces, 88 cents; Aquafina water, 24-pack, 16.9-ounce bottles, two for

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TAGS: Marketing