Safeway Hits the Road to Promote Store Brand

PLEASANTON, Calif. Fairfax Corner a shopping and entertainment center near Washington has never worked with a supermarket for a big on-premise marketing event. That is, until the Safeway Bright Green Cleaning Team came to town. Safeway set up in the center's grand plaza, and gave out samples and demonstrated the effectiveness of its Bright Green store brand. What's more, volunteers from a local youth

PLEASANTON, Calif. — Fairfax Corner — a shopping and entertainment center near Washington — has never worked with a supermarket for a big on-premise marketing event.

That is, until the Safeway Bright Green Cleaning Team came to town. Safeway set up in the center's grand plaza, and gave out samples and demonstrated the effectiveness of its Bright Gr

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