Safeway Meets Competitor Prices

PLEASANTON, Calif. Safeway is testing a new discount program that matches the competition's lowest prices. Deal Match, running exclusively in Oahu, Hawaii, gives loyalty card holders the same prices Foodland/Sack N Save and Times Supermarkets advertise on dozens of frequently purchased items. Shoppers can get the savings by registering at the Deal Match section of Safeway.com, and uploading offers

PLEASANTON, Calif. — Safeway is testing a new discount program that matches the competition's lowest prices.

“Deal Match,” running exclusively in Oahu, Hawaii, gives loyalty card holders the same prices Foodland/Sack N Save and Times Supermarkets advertise on dozens of frequently purchased items.

Shoppers can get the savings by registering at the “Deal Match” section of