Sample Sale

Shoppers spend 34% more in-store when they are offered a sample than those who are not, according to a study to be released today at the National Association for Retail Marketing Services' annual meeting. Findings were scheduled to be discussed yesterday at NARMS' Spring Conference & Exposition at the Saddlebrook Resort in Wesley Chapel, Fla. They will be presented again tomorrow at the meeting. The

Shoppers spend 34% more in-store when they are offered a sample than those who are not, according to a study to be released today at the National Association for Retail Marketing Services' annual meeting.

Findings were scheduled to be discussed yesterday at NARMS' Spring Conference & Exposition at the Saddlebrook Reso

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