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Paperless coupons are gaining momentum as the Kroger Co. adds to its growing list of loyalty card-based promotional offers. Just last month, the Cincinnati-based retailer launched an online coupon catalog from Unilever. Located on the section at kroger.com, the catalog currently includes about 14 coupons for such brands as Hellmann's, Ragu and Wish-Bone. They range in face value from 40 cents off

Paperless coupons are gaining momentum as the Kroger Co. adds to its growing list of loyalty card-based promotional offers.

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