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Paperless coupons are gaining momentum as the Kroger Co. adds to its growing list of loyalty card-based promotional offers. Just last month, the Cincinnati-based retailer launched an online coupon catalog from Unilever. Located on the section at kroger.com, the catalog currently includes about 14 coupons for such brands as Hellmann's, Ragu and Wish-Bone. They range in face value from 40 cents off

Paperless coupons are gaining momentum as the Kroger Co. adds to its growing list of loyalty card-based promotional offers.

Just last month, the Cincinnati-based retailer launched an online coupon catalog from Unilever. Located on the “coupon” section at kroger.com, the catalog currently includes about 14 coupons for such brands as Hellmann's, Ragu and Wish-Bone. They range in face value from 40 cents off any Hellmann's product to $1.50

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