Shaping Up

Shaping Up

Less than a year after Kellogg's accommodated for rising commodity costs by shrinking boxes of five brands of its cereal while maintaining their retail price, the marketer has once again retooled its cereal boxes. But unlike last June's 2.4-ounce reduction, which flew under the radar of most consumers, the new, more conspicuous change involves the same amount of cereal. The recently revamped 12-ounce

Less than a year after Kellogg's accommodated for rising commodity costs by shrinking boxes of five brands of its cereal while maintaining their retail price, the marketer has once again retooled its cereal boxes.

But unlike last June's 2.4-ounce reduction, which flew under the radar of most consumers, the new, more conspicuous change involves the same amount of cereal.

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