Shifting Sales?

U.S. private-label dollar share has remained flat over the last 15 years. But a report from McKinsey & Co. said if more retailers replicate efforts by Kroger, Safeway and other private-label-friendly companies, there's $55 billion in value at stake, or dollars that could shift from national brands to retailers over the next eight years. SN contacted several financial analysts to get their perspective

U.S. private-label dollar share has remained flat over the last 15 years. But a report from McKinsey & Co. said if more retailers replicate efforts by Kroger, Safeway and other private-label-friendly companies, there's $55 billion in “value at stake,” or dollars that could shift from national brands to retailers over the next eight years.

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