U.S. private-label dollar share has remained flat over the last 15 years. But a report from McKinsey & Co. said if more retailers replicate efforts by Kroger, Safeway and other private-label-friendly companies, there's $55 billion in “value at stake,” or dollars that could shift from national brands to retailers over the next eight years.
Shifting Sales?
U.S. private-label dollar share has remained flat over the last 15 years. But a report from McKinsey & Co. said if more retailers replicate efforts by Kroger, Safeway and other private-label-friendly companies, there's $55 billion in value at stake, or dollars that could shift from national brands to retailers over the next eight years. SN contacted several financial analysts to get their perspective