Shop Times, Conversion Rates Vary by Category

STATE COLLEGE, Pa. — More than half of shoppers (56%) who engaged with the salty snack category in a single store during a month-long period made a purchase a high conversion rate compared to baby care where just over one in 10 made the transition from shopper to buyer, according to VideoMining Corp. here, which used ceiling cameras and analytic software to track 157,800 shoppers as part of its observation.

STATE COLLEGE, Pa. — More than half of shoppers (56%) who engaged with the salty snack category in a single store during a month-long period made a purchase — a high conversion rate compared to baby care where just over one in 10 made the transition from shopper to buyer, according to VideoMining Corp. here, which used ceiling cameras and analytic software to track 157,800 shoppers as part of its observation.

Whereas point-of-sale data apprise retailers of products sold, video

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