Shopper Insights: Campbell Soup Co.

As part of a major commitment to shopper insights, Campbell helped Wal-Mart Stores build its meal solutions category last year.

• Helped Wal-Mart Stores build its meal solutions category by asking shoppers what factors influence their food purchases.
• Leverages syndicated services, custom research applications and other tools to execute shopper insights.
• Uses shopper insights to identify challenges that shoppers are experiencing.

As part of a major commitment to shopper insights, Campbell helped

TAGS: SN Awards