Shoppers May Dig Deeper For Green

Although premiums will continue to accompany sustainable products, green items could be among the affordable luxuries U.S. consumers allow themselves during the economic downturn, according to Lynn Dornblaser, director of the Custom Solutions Group for Mintel International. Every time there is a recession, we see a stronger focus on value-priced items and basic products, with one exception:

CHICAGO — Although premiums will continue to accompany sustainable products, green items could be among the affordable luxuries U.S. consumers allow themselves during the economic downturn, according to Lynn Dornblaser, director of the Custom Solutions Group for Mintel International.

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