Shoppers Most Dissatisfied With Lack of Sales Staff

Consumer respondents to the Retail Customer Dissatisfaction Study, conducted by the Verde Group and the Baker Retail Initiative at the University of Pennsylvania’s Wharton School, cited not being able to find a salesperson as the biggest detriment to their shopping experience.

PHILADELPHIA — Consumer respondents to the Retail Customer Dissatisfaction Study, conducted by the Verde Group and the Baker Retail Initiative at the University of Pennsylvania’s Wharton School, cited not being able to find a salesperson as the biggest detriment to their shopping experience. It was noted by 33% of respondents who reported a problem. Many of these shoppers are so annoyed by the lack of sales assistance that they won’t go back to the store at all. The study found that retailers

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