Shoppers Seek More Foods Free Of Gluten

Although gluten-free food shoppers crave the convenience of mainstream markets, most depend on multiple channels each month to find what they need, according to a recent survey of primary purchasers of gluten-free food for their households. Assuming they could find the same items in all destinations, 71% would prefer to shop at the grocery store, 9% at independent natural food stores, 8% at Target

Although gluten-free food shoppers crave the convenience of mainstream markets, most depend on multiple channels each month to find what they need, according to a recent survey of primary purchasers of gluten-free food for their households.

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