ShopRite Launches Parenting Network

ShopRite, part of the Wakefern Food Corp., is the latest retailer to join social networking site mybaby.com.

ELIZABETH, N.J. — ShopRite, part of the Wakefern Food Corp., is the latest retailer to join social networking site mybaby.com. Located at shoprite.mybaby.com, the site serves as a place where parents get advice, blog, share their photos and videos, and organize their lives. Burlington, Vt.-based WebGrocer.com, a provider of e-commerce and Internet marketing solutions to grocery retailers, operates the site. North Carolina-based Lowes Foods partnered with mybaby.com over the summer.

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