Sign of the Times

Let's say Wal-Mart Stores wants to sell more carbonated soft drinks. When the temperature outside of one, several or even thousands of its stores tops 70 degrees, a television screen on an endcap near the CSD aisle can be programmed to advertise a thirst-quenching bottle of Coke. That's just the beginning of how the new Wal-Mart Smart Network can be used to get the right message to the right consumer

Let's say Wal-Mart Stores wants to sell more carbonated soft drinks. When the temperature outside of one, several or even thousands of its stores tops 70 degrees, a television screen on an endcap near the CSD aisle can be programmed to advertise a thirst-quenching bottle of Coke.

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TAGS: Walmart