Skillet Savvy

The perennial question of what's for dinner tonight has recently gotten a lot more complicated. Shoppers still crave the rich restaurant fare to which they've grown accustomed, but many lack the funds to eat out while not possessing the time or skills required to plan and prepare gourmet meals at home. Consumers are finding quick and easy answers, though, in upscale, heat-and-eat frozen meal kits

The perennial question of “what's for dinner tonight” has recently gotten a lot more complicated.

Shoppers still crave the rich restaurant fare to which they've grown accustomed, but many lack the funds to eat out while not possessing the time or skills required to plan and prepare gourmet meals at home.

Consumers are finding quick and easy answers, though, in upscale, heat-and-eat frozen meal kits that contain most or all of the ingredients required for a restaurant-quality m

Register to view the full article

Already a member? .