SLOW AND STEADY

Health-focused store brands have helped grocers differentiate themselves from members of channels who've traditionally hung their hats on low prices and limited SKU assortments. Mindful of these lines' ability to facilitate the mainstream's foray into premium fare as well as growth in Center Store share, club stores and mass merchants are beginning to hone their nutritional efforts, industry observers

Health-focused store brands have helped grocers differentiate themselves from members of channels who've traditionally hung their hats on low prices and limited SKU assortments. Mindful of these lines' ability to facilitate the mainstream's foray into premium fare as well as growth in Center Store share, club stores and mass merchants are beginning to hone their nutritional efforts, industry observers note.

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