Smarten Up

Smarten Up

AMERICANS HAVE become wise to the promotional ways of marketers. And now their phones are smarter too. Up to half of all mobile phone users are expected to have smart phones capable of reading QR codes by 2011. Meanwhile, phone makers are pre-loading location-based tools like Foursquare to mobile devices. Given their potential influence, in-store applications of both should be considered for 2011.

AMERICANS HAVE become wise to the promotional ways of marketers. And now their phones are smarter too. Up to half of all mobile phone users are expected to have smart phones capable of reading QR codes by 2011. Meanwhile, phone makers are pre-loading location-based tools like Foursquare to mobile devices. Given their potential influence, in-store applications of both should be considered for 2011.

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